Assemble the Panel You Need.
Select one to five target audience profiles already linked to the project. Each participant is grounded in that profile's needs, priorities, pain points, decision tendencies, communication preferences, and other traits relevant to the discussion. In a multi-participant session, one profile leads the response and the others add distinct agreements, objections, caveats, examples, or priority shifts instead of simply repeating the first answer.
Control What the Panel Knows.
Before the session begins, choose whether to include your product background, your wider project strategy and goals, both, or neither. You can also add a campaign brief, competitive context, question framing, constraints, or other session-specific notes. Public web search is available when current outside information is genuinely relevant, but it stays off by default so the panel remains anchored in the context you selected.
Test the Work, Not Just the Description.
Upload a PNG, JPG, WebP, or a PDF of up to 10 pages so participants can react to a landing-page design, ad concept, presentation, campaign brief, pricing page, email, or other working material. PDFs are prepared with a document overview and page index, and the session can bring the most relevant pages into a response when you reference a page or topic. Reference files are session-specific and expire after 24 hours.
Moderate, Probe, and Keep the Record.
Ask open questions, challenge an answer, compare profiles, or follow an unexpected objection as the discussion develops. The conversation retains its context across turns, and you can request notes at any point. When you finish, AI x GTM creates a summary from the complete conversation, saves one canonical session transcript to the project record, and lets you export that transcript in the format your team or client needs.
Use It as Directional Validation.
Virtual focus groups are best for finding questions worth asking, exposing likely misunderstandings, comparing segment-level reactions, and improving work before production or launch. They are not a recruited sample and cannot prove demand, message-market fit, or conversion lift. Combine the findings with customer interviews, sales calls, surveys, analytics, campaign results, and human judgment before making high-stakes decisions.