1
Project Analysis
Summarizes the company, goals, strategy settings, audience, market context, and GTM situation so the rest of the workflow has a strong foundation. A full run produces a Baseline report and derives a Project Summary and Project Status from it.
Project BaselineProject SummaryProject Status
2
Product Analysis
Turns product details into structured GTM context: benefits, differentiation, use cases, positioning angles, and audience relevance.
Product analysisPositioning inputsUse case context
3
Planning
Produces the core strategic artifacts that later website, content, sales, and monitoring work inherit.
Marketing planMessaging matrixTarget segment analysis
4
Website Optimization
Improves the website for search, AI answer engines, clarity, conversion, proof, and persona alignment.
SEO action planGEO optimization planWebsite content
5
Conversions
Creates content plans, conversion assets, briefs, and execution content tied to the completed GTM strategy.
Content plan90-day content calendarBriefs
6
Sales Enablement / Sales Collateral
Creates buyer-facing and sales-team-facing assets such as talk tracks, battlecards, follow-up emails, objection handling, and supporting collateral.
Sales contentBattlecardsTalk tracks
7
Monitoring & Progress Analysis
Collects signals, diagnoses issues, recommends next actions, and feeds learning back into future recommendations.
Monitoring reportsRecommendationsExperiments