Planning
Messaging Matrix
Jobs-to-be-done rows pairing each buying job with its pain, the features that answer it, the message, the proof required, and the CTA.
PDF · 8 pages · 0.6 MB
By Role
Agencies live or die on the gap between what senior people know and what the whole team ships. AI x GTM closes that gap: the strategy lives in the artifacts — briefs, SOPs, governance rules, and guardrails — so account teams execute at strategist quality, clients get consistent work, and your margins stop depending on who happened to be staffed.
Real Output
Before you sign up, read the actual deliverables. These are unedited exports from one GTM project — no email required.
Planning
Jobs-to-be-done rows pairing each buying job with its pain, the features that answer it, the message, the proof required, and the CTA.
PDF · 8 pages · 0.6 MB
Planning
An annual budget with top allocations, per-line rationale, effort levels, and the market context and assumptions behind each number.
PDF · 29 pages · 1.5 MB
Audience
A B2B ICP profile for a general and operations leader — traits, needs, decision process, pains, priorities, and buying behavior.
PDF · 30 pages · 2.1 MB
Why It Helps
Your best strategists can only be in so many rooms. Every engagement below their pay grade drifts: briefs get thinner, messaging wobbles between account leads, and the client eventually notices. Meanwhile pitch prep eats senior hours you never bill, and every offboarding is a week of untangling files.
Why You'll Use It
Every asset brief carries the persona, pain points, message angles, required proof, and CTA. The paid-media SOP states exactly when to pause, fix, or scale. Content governance rules define claims, voice, and per-persona dos and don'ts. A junior account exec working from these executes at strategist quality — and the rate arbitrage on every delegated execution hour is where agency margin actually comes from.
Create a project from the prospect's URL, run the overnight automation, and walk in with a draft marketing plan, messaging matrix, 90-day calendar, and Client pitch deck for their business. Open with their site audit, show them how AI describes them today with GEO Simulation, or convene a live focus group of their buyers in the room. Present the polished PDF or refine the editable PowerPoint in your agency's visual system, then close with a first-90-days plan the competing pitch won't have.
Spend tiers generate a good/better/best retainer menu with defensible scope boundaries per prospect. Clients execute in managed copies and publish approved briefs and generated calendar content back to your parent project, keeping delivery in one connected system without attachments. When an engagement ends, revoke access in one action, or hand over the entire working system with Transfer Control — an offboarding deliverable in itself.
Brand-voice fingerprinting keeps each client sounding like themselves, even when one team runs five accounts in a day. Standard artifacts export to DOCX, Google Doc, or PDF; Client, Board, and Investor pitch decks export to a polished PDF and editable PowerPoint for your agency-branded presentation system. And SOWs get simpler: scope engagements as the named deliverables the app actually produces, with the workflow's own stage order as the project timeline.
Content Cluster
GTM Planning For Everyone
As long as you have a url, an open mind, and a few minutes to spare, you can see for yourself if it's right for you — not because speed matters, but because demonstrating time-to-value does.
Each client is a self-contained project with its own strategic context, personas, brand voice, and workflow state — no cross-contamination. The workflow structure and prompt library stay consistent across engagements, so your delivery process is repeatable while every output stays client-specific.
The system is designed so oversight happens at the strategy layer, not the task layer. Seniors build and approve the foundation — analysis, plan, messaging, calendar — and the artifacts carry that thinking into every brief and SOP. Juniors execute against explicit instructions with guardrails, and Team Project permissions keep strategy-level changes locked to the owner.
Two clean exits: revoke the team assignment and the client's managed copy is removed, or issue a Transfer Control code and the client takes permanent ownership of their complete working system — context, history, and all. Either way, offboarding is one action instead of a week of file archaeology.
The Client deck turns the current strategy into a recommendation-centered narrative covering the situation, audience need, positioning, GTM approach, delivery, 90-day roadmap, measurement, and next decisions. It is generated from the prospect or client's completed project work and downloads as a presentation-ready PDF or editable PowerPoint.